Ferring Pharmaceuticals is a biopharmaceutical company that specializes in reproductive medicine, maternal health, gastroenterology, and urology. Although they’ve been in the industry for around 70 years, they’ve stayed true to their brand identity, which has become quite dated over recent years. This rebrand was done with the goal to refresh their image to better match with their core values.
Breaking away from the dated look, the new logo has been refreshed to fit a more innovative image. Along with the new look, the company’s values was renewed to match the refreshed image without completely overriding any of their previous values.
Being a corporate pharmaceutical company, the brand would need an annual report and capabilities brochure design that fits with the new visual identity. Created utilizing their strongest source of brand equity from their current brand—their color palette.
Being a corporate pharmaceutical company, the brand needs an annual report and capabilities booklet design that fits with the new visual identity. Created utilizing their strongest source of brand equity from their current brand—their color palette.
The website is designed with more of a contemporary look to bring out the innovativeness of the brand, while also making use of the modified color palette.
