Haptik is an e-commerce brand that caters specifically towards gamers that prefer to use gaming controllers when they play video games. Haptik gives gamers the option to branch away from the basic, stock controllers, while also giving the option of improving the controller’s overall performance and aesthetics. The brand utilizes a simple palette using various shades of black and white with a single accented color to appeal to gamers.
Haptik's target audience is split into two categories: Gamers that are all about aesthetics, and gamers that are more concerned about performance. Two personas were created to aid in the process of crafting a website that would suit the needs of the audience.
The website was designed with the idea of showing off various customized controllers from the brand while also highlighting different features of the controllers. The website makes use of the brand's color palette to give it an elevated yet edgy look.
The website was designed with the idea of showing off various customized controllers from the brand while also highlighting different features of the controllers. The website makes use of the brand's palette to give it an elevated yet edgy look.
For those that prefer to personalize their own controller, Haptik's website includes a customization section for users to build out their own controllers to suit their specific needs whether it's for purely aesthetics or to enhance performance.
