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Hotel Aziza

Hospitality Branding
Branding / Website Design
A boutique hotel in Montecito, California heavily based on Moroccan culture.
Overview

Hotel Aziza is a high-end boutique hotel with the aim of providing visitors a taste of authentic Moroccan culture. The name of the hotel means ‘precious’ or ‘valuable’ in Arabic, which is how the hotel wants it’s visitors to feel staying here. The hotel brand uses a mixture of minimal design and patterns to help accentuate the high-end look and Morrocan feel, as well as a palette that gives the brand a bit of a feminine feel.

Category
Branding
Web Design
Industry
Hospitality
Services
Naming
Visual Identity
Collateral Design
Website Design
Typefaces
Maiola
DM Sans
Brand Identity

A mark that draws inspiration from Moroccan patterns and a logotype modifed to accentuate the high-end hotel. Paired with a simple palette with a rich accent color used to convey both luxury and elegance of the hotel.

Brand Identity

A mark that draws inspiration from Moroccan patterns and a logotype modified to accentuate the high-end feel of the hotel. Paired with a simple palette with a rich accent color used to convey both luxury and elegance.

Digital

The hotel website is designed with the purpose of showing various features of the hotel, and includes an easy to use booking service upon loading. Social media posts were designed to showcase the beauty and elegance of the hotel.

Social media post of spa with the text "Purifying Relaxation"Social media post with the text "Morocco in the heart of Montecito"

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